In today's business world, a company competes not only with the products and services it offers to its customers but also with the value it offers to its employees. A strong employer brand attracts talented employees and directly contributes to the company's financial performance and operational processes. Brands that have discovered this secret have invested in employer brands for years.
When the employer brand is managed well, recruitment costs decrease, employee loyalty increases, and productivity increases. This positively reflects on the company's profitability and creates positive effects in many areas, such as efficiency, employee motivation, crisis management, and innovation in business processes. We can say that creating a strong culture within the company is the key to sustainable success. In other words, the path to profitability also goes through culture.
Whether managed or not, every company has an employer brand. So, let's take a closer look at what advantages investing in this area provides to companies.
Reduces recruitment costs and simplifies recruitment processes
Companies with strong employer brands spend less effort to attract the best talent. The pool of qualified candidates expands, and recruitment times shorten. The match rate with the right talent increases, thus preventing wrong decisions in recruitment processes.
Reduces employee turnover
We know that employees want to work longer in companies with a strong employer brand. Thus, as job departures decrease, recruitment costs decrease.
Increases employee efficiency and performance
Motivated employees are more productive, which increases productivity. Operational costs also decrease with fewer errors and more innovation. When employees feel valued, their loyalty to the company increases. Happier and more motivated employees contribute more to business processes. Employees' long-term career plans within the company are strengthened. Teamwork is strengthened thanks to better internal communication and collaboration. Employees take more initiative to improve business processes.
Optimizes wage and fringe benefit costs
Employees prefer a company for salary and company culture, work environment, and career opportunities. When the employer brand is strong, you become an attractive company for potential talents.
Contributes to customer loyalty and brand value
Of course, you know that your employees are the first group that influences your customers. Employees become natural ambassadors of the brand and improve the customer experience. A positive corporate image increases customer trust and contributes directly to sales. A strong employer brand increases customer loyalty and brand trust. It strengthens the brand positioning by increasing the company's overall reputation.
Increases crisis management capability
Crises are a nightmare for companies. However, it is necessary to be prepared for crises proactively and reactively. A strong employer brand makes positive contributions to companies during crisis periods. A culture of solidarity comes into play with the transparent operation of processes. Employer brand reputation enables more effective management of crisis communication.
